Colin Baden, CEO of Oakley watching the as yet unreleased Hobbit trailer with the new Oakley 3D glasses. It’s fun to trace back our own personal histories with these modern brands richly steeped in heritage. Mine related to the this particular childhood holy grail, a simpler time when a trip to Pedal Power on Great Rd was just about the most exciting thing to do as a kid. Special shout out to my childhood friend, someone who was always way ahead of his time and just a fantastic fellow on all fronts, Dave Mills.
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